I never understood why clothing advertisments only advertise clothes for petite women? Why is this?
tammy5992001 asked:
I never understood why retailers such as The Gap, Old Navy, and other famous retailers advertise clothing with small models when they sell larger sizes such as 14-16 for women also, so why don’t they have those women modeling the clothes as well? I love Gap clothes, but can’t stand the fact that they don’t show recognition for those who don’t wear a size 0-10 or whatever sizes they advertise!
ROSELLA
I never understood why retailers such as The Gap, Old Navy, and other famous retailers advertise clothing with small models when they sell larger sizes such as 14-16 for women also, so why don’t they have those women modeling the clothes as well? I love Gap clothes, but can’t stand the fact that they don’t show recognition for those who don’t wear a size 0-10 or whatever sizes they advertise!
ROSELLA
December 26th, 2008 at 4:47 am
cause they are predujice against people who they think are bigger which makes no sense because you are who you are and A LA MIERDA with the rest.
December 28th, 2008 at 8:37 am
Because they know how most Women think. They know that by showing attractive well built people wearing their clothes that it will sell better. It makes Women think that if they buy those clothes that they too will look cute just like the Models. Of course that is a generalization on my part. Not everybody is the same. I would say with a fair amount of belief though that this is true for the most part. If they had fat sloppy models modeling their clothes a lot of people would be less inclined to purchase them.
December 31st, 2008 at 10:33 am
Lets be honest. Most people that are larger, don’t see themself as being that big. It is an advertising plan to make people think they are smaller and what they look like. In reality most people don’t want to see themselves as that large.
December 31st, 2008 at 10:33 pm
It’s all about sales. These companies want the most “conventionally attractive” people to be seen wearing their clothes, the fact that this sets unrealistic targets for the majority of the population means nothing to them when they’re all snapping up the latest clobber like hot cakes.
If they were to show an average sized model wearing the clothes then sadly, less people would buy them because they aspire to be stick thin like the waifs in the ads around now.
January 2nd, 2009 at 6:23 pm
It is for the same reason why shoe stores put the size 5 or 6 on display, they think it looks better. The average size of a model is a 4, so most likely your seeing size four models running around smiling on those GAP ads. It never really bothered me, but maybe should write GAP a letter?